5 essential tips for a fashion startup

Almost everyone aspires to be an entrepreneur, not just any type of business, though, but the most profitable one. This explains why the fashion industry is a viable business venture. At some point, a fashion startup must identify a market problem or need; having a fashion startup is akin to having a solution to specific issues. With your products, you solve a real problem and meet needs, which is an important aspect.

To be honest, the best businesses are those that meet the needs of their customers. The good news is that the fashion industry is open to everyone; adults and youth can get involved. Another advantage is that the business thrives because people spend a lot of money on clothing, and everyone wants to look good. As a result, it is one of the world’s most popular businesses and a well-liked business venture.

Above all, every Fashion startup should keep the following tips in mind:

1. Create a business plan and branding 

By offering a unique selling proposition, every company can instil a positive perception of its products or services in the minds of its customers. Buyers should understand what they stand to gain, among other things. Then, a reasonable sum should be budgeted for branding and developing a business plan. Finally, due to how you have positioned your products and business, your products come to mind when people think of shopping.

2. Learn your niche

Diversification is advantageous, but specialising in a specific niche is essential. You should be familiar with how the fashion industry operates. As a result, you will be familiar with every season’s trend and will be able to see how you can incorporate a unique way of doing things. To ensure success and establish a foothold in your niche, you should be well-versed in the industry’s ins and outs!

3. Customer relationship

Learn how to convert first-time buyers into repeat buyers. Aside from customers’ coming back, having a good customer relationship allows you to get good recommendations. Find a way to reward your loyal customers; you could ask them for feedback directly, demonstrating that you care amongst others. Have a good customer relationship that always leaves a good impression on your customers.


4. Come up with a reasonable offer and set the right prices

People want to get good value for their money. Aside from the desire to make a profit, every fashion startup should aspire to and provide value. You should market yourself based on your distinct sense of style, making where or who you source your products important. It is never a bad idea to sell at a discount at times.


5. Know your customers and their needs

Stocking your store will not be a problem if you do know who your target customers are. Remember that the fashion industry and market are vast, encompassing diverse people of all ages and interests. Therefore, before you begin, you must first create a target customer profile; it is crucial.

Following the guidelines above, we’ve selected a few of our products that are ideal for customizing and creating fashion merchandise:

Customisable Unisex Hoodie

Having a hoodie is almost mandatory for everyone, and leveraging Wordans’ bestseller Champion  Hooded Sweatshirt for a startup is a good idea. The same can be easily customized, as it is made of 50% cotton and 50% polyester. A hoodie is a go-to piece for staying warm in the winter, and it can be worn with jeans and sneakers or boots. It is available in a variety of colours and sizes for both men and women. Your customers get the value for their money as we offer an 11% discount on each buy. You should obtain it.



Children’s Polo Shirts

Every new store should stock a 100% polyester polo with anti-microbial and UV protection performance for children. A polo shirt paired with jeans, sweatpants, or shorts creates the ultimate classic look. The Wordans Ash CityCore Youth Origin  Polo is an option; it is well knitted and comes in various stunning colours and sizes for children. The price of one piece is reasonable. This is intended for you.


Best Baseball T-shirt

Having a baseball shirt in stock is a good idea for baseball fans and non-fans alike. You should think about the Next Level Unisex  Baseball T-Shirt, the ideal garment for those who enjoy sports. A baseball tee differs from a standard tee in that it is two-toned, allowing for a more casual look. It is made of 60% combed ring-spun cotton/40% poly and is available in various classic colours. It comes at the best price.


Fashion start-ups should capitalize on the aforementioned factors to thrive in the industry. We have fantastic wholesale and retail deals as well as free shipping on orders over $129! For more information, please visit www.wordans.ca, or follow us on Instagram @wearewordans. Custom-made clothing can be purchased at www.wordans.ca/display/custom 

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