As mentioned in our previous blog article, in April, we are celebrating creators, therefore at Wordans we would like to pay special attention to all fashion entrepreneurs running custom apparel businesses. For this reason, we decided to dedicate this month to our most talented creators and embrace their success story in our Wordans blog.
At Wordans we believe that the success of our customers is also our own victory. We are proud to be a part of a business journey of those young creatives and to see our customers’ custom apparel businesses growing all around the world! In today’s article, we had a pleasure to interview one of our customers Melodie, the owner of Paimons Boutique, custom clothing inspired from the video game Genshin Impact by Hoyoverse.
Tell us a bit about your business.
I run a small business online called “Paimons Boutique”. I make embroidered crewnecks, beanies and hoodies inspired from the video game Genshin Impact by Hoyoverse, a company which is very permissive regarding fan made products. They support many artists through different programs and contests, which is really nice of them. I am located in Gatineau Canada and I am selling my products all around the globe.
What made you decide to start your own business?
I have always had a lot of interest in entrepreneurship and I really wanted to start a new project during the pandemic. I am currently studying Business at the University. Starting this small business gave me a chance to focus on something positive and overcome the negative impact of the lockdown on my mental health. I started small so I did not have to invest a lot in the beginning. This allowed me to start my business without taking a huge financial risk. I could confirm if there was any interest for my project by actually doing so.
What was the biggest challenge at first and how did you overcome it?
I would say that the biggest challenge I perceived was to gain visibility. I was very afraid that there wouldn’t be any interest in my products, but it only took two days for me to get my first etsy sale. It was hard to promote my brand to get more traffic to my boutique, but eventually, some of my TikToks blew up a little and now I have a lot of supporters who are always excited for my next restock! The key is consistency in your marketing strategy. I posted every day on TikTok and it eventually paid off. It is a free resource that can be so powerful for any small business out there.
Where do you find your inspiration?
I find my inspiration in the video game Genshin Impact!
Which techniques are you using to customize your products?
I customize my products by offering different color options. I make embroidered products, so the customer can choose the color of the thread for parts of the designs. They also get to choose the color of their crewneck or hoodie.
How did you find out about Wordans?
I found about Wordans while searching on the Internet for new suppliers when I couldn’t find the right color for one crewneck.
Why have you chosen Wordans as your supplier?
Wordans offers great prices, fast shipping and most importantly, free shipping starting at $129 CAD. Most suppliers only offer free shipping from $500 CAD, but I rarely need to order that many crewnecks or hoodies at one time.
What advice would you give to other people who would like to launch their own e-commerce business?
- Go for it! Don’t be afraid of failure. You will learn from it.
- Do your research about the market and test out different things
- Do not neglect marketing! This can help your launch be successful and add value to your products
What are your plans for the future?
I would love to release some more original art in the future. My goal is to keep going and make a living out of my art! With hard work, I believe it is possible!
We would like to thank Melodie for taking part in this interview and sharing her success story with us. We wish you all the best in your entrepreneurial career and we hope that your future goals will become a reality!
We are proud to support small businesses like Paimons Boutique and observe their growth. If you´re a creator and would like to be featured in our blog, don´t hesitate to contact us at firstname.lastname@example.org to discuss future opportunities!
Moreover, if you are thinking of starting your own clothing brand, or if you already own one and you´re looking for the best products for your business, visit our website at www.wordans.ca and follow our instagram page @wordans_canada for daily inspiration!