As the e-commerce sector for textile products booms, it is important to differentiate yourself from the competition in order to offer something that appeals to consumers. More and more customers are placing importance on the provenance and sustainability of the products they buy, with a goal to respecting the environment. Offering organic and sustainable products is a good strategy to attract this niche of customers.
The recent concept of sustainability in the fashion industry is pushing many manufacturers to rethink their production methods and to choose ecological or recycled materials in order to meet the demands of customers who wish to consume responsibly. For it is by choosing a new way of consumption that these environmental protection ideals can be achieved. Consumers who are genuinely concerned about the materials that make up the products they wear will immediately be loyal to brands that offer this type of item. So your target market is smaller, but so is the competition. It is also assumed that these more loyal customers will also generate a higher average basket as they are more likely to spend more on environmentally friendly products.
The sweatshirt for men
We’ve selected a soft, casual item made from eco-friendly fabric: a plain hoodie from Champion. A men’s hoodie made with 5% recycled plastic bottle material. A perfect example of how eco-friendliness does not come at the expense of materials, this hoodie has a modern look that will suit men of all ages. It has a matching drawstring hood, a kangaroo pocket on the front, and woven hem and cuffs. The Champion logo is visible above the left wrist. This model is available in sizes S to 3XL, and in a dozen colours.
Men’s trousers
To match the hoodie, here are the men’s trousers made of recycled materials from Champion. These sweatpants have a classic, relatively relaxed fit with reinforced side seam pockets and an open hem. They are made from a fabric with 5% recycled polyester from plastic bottles. The Champion “C” logo is sewn onto the upper left leg. The trousers are available in grey, black or dark blue, in sizes S to 2XL.
The polo shirt for men
Finally, this polo shirt made of recycled material will be perfect to complete your range of environmentally friendly clothing for men. After the trousers and the hoodie, here is a polo shirt, which will be more suitable for city outfits or for more elegant and less casual outfits. We have selected for you this polo shirt from North End Sport Red, made from 54% recycled polyester and 46% pique polyester. Not only is this item environmentally friendly, but it also has built-in moisture wicking and UV protection, making it the perfect companion for afternoons watching a sporting event, or outdoor events. The polo shirt is stylishly styled with wide sleeves, shoulder pleats and a button-down collar. This item is available in a variety of seven bright colours, and in the following sizes: S, M, L, XL, 2XL and 3XL.
These three plain items are a good basis for launching a line of environmentally friendly textile products, and offer basic items that are pleasant to wear. All you have to do now is target your customers and make yourself known. You have all the cards in your hands to offer items to customers who are looking for responsible consumption, without giving up comfort and style. They will be attracted by the environmentally friendly composition of the articles and will appreciate their careful finishing. Do not hesitate to visit our catalogue in which you will find several brands and similar products made of organic cotton or recycled materials.
Moreover, to check Wordans product selection visit our website at www.wordans.ca and search for daily news and inspiration on our instagram page @wordans_canada.
