In our previous Wordans Blog article we provided a brief explanation about how to create a successful Digital Marketing Strategy which is a very important topic concerning any small business owners or aspiring entrepreneurs who want to launch their own brand. In today’s Wordans blog article, we are going to talk about Content Marketing Strategy which has become an essential part of any successful digital marketing strategy. Nonetheless, many professionals related to the contents are still not clear about the best way to create high-quality content. Stay with us in order to discover some interesting facts about Content Marketing based on the professional advice of our Marketers at Wordans.
Quality content is based on accurate analysis and reliable data. When the content is not supported by data, you cannot be sure that it will directly impact the pain points of your audience and, therefore, that will contribute to your company’s goals.
The key factors to ensure quality when creating content with database:
Focus on a buyer person:
Regardless of what type of content you are creating, the purpose of this should be to answer some question that your market goal has. This will ensure that the piece is relevant to your readers.
Use the data to tell a story:
Instead of just creating a list with numbers, stories have proven to be much more relevant to delivering a message. As people, we identify better and it is easier for us to remember them.
Discern easy data to share:
Identify the two or three data that have the potential to go viral, as this will make your piece of content be “shareable” among your audience.
More than just creating and distributing editorial content, marketing of contents encompasses an entire strategic process. It is implemented in all stages of the user journey: you must attract visitors, identify prospects, convert these prospects into customers and ultimately build loyalty and integrate them in your community.
To accomplish all of these steps in your content marketing, you need to focus on the main objective: to add value to your audience. The data-driven approach allows you to clearly identify what your audience needs, make suggestions based on data and confirm them with confidence instead of moving blindly in various directions.
Data analytics help you at every step of the content lifecycle:
Research and content planning
: helps you develop the strategy correctly, which includes your target audience and market analysis, to define goals and plan your activities.
– Helps you create content for selected topics that will not only answer the questions of your audience, but also they will contribute to the overall visibility of your website.
: Helps you discover the right channels to connect with your target audience.
Content Performance Tracking
: Helps you assess the effectiveness of your efforts, try out different approaches for your target audience, and choose the right approach that best allows you to achieve your goals by adding value to the target audience.
Set up a content marketing strategy effectively requires planning.
Content Planning Stages
Successful content marketing follows a precise methodology, step by step, composed of five key stages:
Research: Analyze your Market (and your Competition).
One of the main objectives of content marketing is to offer a unique experience to your audience. Therefore, your first port of call is to examine your competitive environment. What is the niche of your industry? Who are your leaders? And your influencers? What are your particular strengths, as well as your weaknesses? And how do you transform them into attributes with high added value?.
SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) is ideal for this first stage.
Study: Identify your target audience.
Another essential step in any content marketing strategy is to know who you are targeting at all times and precisely define the audience goal you want to reach. This is essential for formulating your message and for establish the direction your strategy will take; will also provide you with
basis for choosing the most profitable distribution channels and even the format, the style, tone, and theme of your content.
Planning: Establish objectives o objectives of your strategy Content Marketin
Setting a course is important… but it must also be realistic and reasonable. Before you begin, check that your goals fit sufficiently.
There is one method to help you do this. The classic,”SMART” method, by which any strategic objective should be:
- Specific : precise, simple and representative of your products.
- Measurable: Tangible enough to be able to evaluate your achievement.
- Achievable: ambitious, has to be motivating and recognized for your employees.
- Realistic : adapted to the means at your disposal and to the scale potential of your project.
- Time-bound: organized according to a precise and sustainable schedule.
Planning: Plan your actions.
After you’ve set your goals and defined your audience, you’re ready to go, ready to develop your content marketing strategy. Now, it’s the time to act and turn the resources you will deploy into concrete publishers.
Creation: Create Relevant Content.
With your buyer persona well defined, you can now choose the editorial tone, the themes and the most appropriate topics.
Distribution: Distribute your Content in the Channels Adequate.
Select the most effective channels according to your objectives, the profile of your audience and your content formats. To overcome this challenge, analyze where your users usually publish their content, competitors and what other sources write about the topics you want to address.
- Social networks (Twitter, Facebook, LinkedIn, Instagram, Pinterest, etc.).
- Video platforms (YouTube, Dailymotion, Vimeo, etc.)
- Press releases
- Guest blogging
Performance: Analyze your Performance to Improve your Strategy
Performance analysis should be carried out on an ongoing basis to regularly adjust your goals and actions, as well as to identify your margins of progress at the right time.
Effective Content Marketing isn’t based on luck, it’s based on Analytics strategy and continuous data-driven assessment at every step of your Lifecycle. Leveraging a data-driven approach, content professionals can accurately forecast the results of your marketing efforts. Your strategy is no longer a guessing game; set reasonable goals and accurately analyze the results!
We hope that you find this information interesting and useful. In the following weeks we will go cover another chapter of our Successful Marketing Strategy series. Stay with us! In the meantime, if you are thinking of starting your own clothing brand, or if you already own one and you´re looking for the best products for your business, visit our website at www.wordans.ca and follow our instagram page @wordans_canada for daily inspiration!