The e-commerce market is constantly evolving, as new technologies and their applications directly affect your online shop. That’s why it’s important to follow these trends, to be informed about them and to observe the reactions of consumers. Do you want to improve your website and increase your sales? Here are some e-commerce trends to follow to be successful and competitive in 2022:
Voice shopping is a very recent trend, but one that e-commerce entrepreneurs should consider given the opportunities for development of this market in the coming years. Voice shopping refers to purchases made through voice-activated technologies, such as Siri for Apple, or Alexa for Amazon. It is worth offering your customers convenience and practical solutions for voice-activated shopping, as the number of voice shoppers is expected to increase by 55% by 2022.
Influenced by growing environmental concerns, many consumers are paying special attention to the practices used to market products. Some consumers are willing to forego brands whose production processes are not environmentally friendly, and prefer to pay more to buy “eco-responsible” items. This is a market opportunity to consider, which will push you to review the products offered in your shop to capture this new clientele. At Wordans, we offer a selection of organic cotton apparel and even recycled materials, to meet the demands of the most demanding customers !
Technology is becoming an increasingly important part of our daily lives. It is estimated that 84% of French people use their smartphones every day, a figure that rises to almost 90% for Americans. Mobile phones account for almost half of our time spent on the internet: on a global scale, consumers spend an average of 4.2 hours a day on their smartphones. This increase in mobile usage is accompanied by an interesting trend for all e-commerce entrepreneurs: according to the report “The State of Mobile 2021”, the year 2020 has seen the largest increase in mobile purchases ever recorded. Today 40% of all e-commerce sales are made on smartphones, and the m-commerce boom is expected to continue in 2022. The global m-shopping market will represent a $2 trillion sales opportunity by 2024 according to experts.
The chatbot as a communication channel
Artificial intelligence is nowadays at the heart of digital business strategies. And it is in the new communication channels that one of these technologies particularly stands out: the chatbot revolutionises the relationship between customers and the entrepreneur. The chatbot acts as a robot that dialogues with customers on your behalf: a computer program with artificial intelligence is able to exchange with the consumer through instant messaging, directly from your website. Thanks to pre-recorded answers, the chatbot is able to answer customer queries, communicate information and recommend products. This new form of customer interaction allows for personalised searches, but can also be used as a personalised online sales tool.
Convenient payment methods
Many entrepreneurs find it difficult to turn their customers’ purchase intentions into actual sales. Indeed, many customers abandon the page before validating their basket, just before making the payment. It is therefore important to look at the reasons why potential buyers abandon the purchase process: because they lack confidence in the payment methods offered to validate their order, they prefer to cancel. If you want to make your e-commerce shop more competitive, and prevent potential customers from abandoning their shopping cart, you must optimise the payment methods: offer several methods, but also easy and secure payment methods to reassure customers.
And don’t forget delivery methods
In line with the trend described above, we recommend that you offer your customers a variety of delivery options. The choice of delivery method has become an essential criterion for convincing consumers to complete their online purchases: 70% of them would consider these options before checking out. Thanks to our logistics solutions and our various shipping warehouses , you will remain competitive in your shipping times. To differentiate yourself from other e-commerce sites, consider offering multiple delivery options, including direct delivery or drop-off. On the other hand, fast and ultra-fast delivery services (within one day) have become levers in consumers’ purchasing decisions.
At Wordans, we offer you our solid experience in the textile e-commerce sector. With many years of experience in developing online textile shops, our teams provide you with tips and tricks to make your online business more successful. Take advantage of our expertise, logistics solutions and product advice to develop a tailor-made range and sales strategy.