Did you know that the iconic “I ♥ NY” logo that promotes tourism in New York State (and not the city, contrary to popular belief) has been around since 1977? It’s true. Milton Glaser, the graphic designer who created the rebus even did the work pro-bono thinking that the campaign would only last a few months (!!)
Following the 9/11 attacks, a deep sense of solidarity was felt among all New Yorkers, including the tourists who slowly started descending back to the city. It was no surprise that souvenirs bearing the logo were on the rise again. Glaser who was 72 years old at the time even created an updated version of his logo, this time with the declaration “I ♥ NY more than ever” to honour the city and to commemorate the love that people have for the fabled city. This historical and award winning logo has been copied and adapted countless times since its first run 33 years ago. Certainly one of the most copied, I’m sure. The possibilities for its applications are really limitless.
What do you love in life? Tell everyone by creating your own “I ♥” t-shirt. Here are some examples to get your creative juices flowing:
