If for a long time social networks were only considered as a hobby, they now represent a way to create a link between a company and its consumers. Whether it is through photos or videos, it is an opportunity to present and highlight trendy products in an entertaining way.
After the massive success of Facebook and Instagram, Tik Tok is now the most popular social network among the young generation. Originally created in 2016 in China, Tik Tok is a video-sharing application that allows its users to create and share short-form videos, up to 15 seconds long, on any topic. The app offers a wide range of functionalities, such as uploading song extracts or adding filters and effects.Its success is due to the wide variety of content on offer, ranging from funny videos to challenges or even dance videos. The application is also very user-friendly since pictures and videos are directly created and uploaded from the user’s phone. All these features have made Tik Tok the most downloaded and used social network lately, with more than 300 million active monthly users.
Among the various video topics that can be found on Tik Tok, clothing hauls rank among the most appreciated. Hauls are videos in which consumers present and discuss clothing items that they have recently purchased. In addition, they can go into more details by mentioning the item prices, or even sharing their buying experience.
Over the past years, this type of content has been a growing trend, with millions of consumers sharing their latest fashion discovery or the best tips to obtain price discounts. Generally, after presenting and discussing the products, consumers give a general feedback on the brand, which can negatively or positively influence future consumers’ purchases.
At Wordans, we always wish to be in line with current trends, and we are therefore constantly evolving and innovating. For this, we have collaborated with numerous Tik Tok users, in order to offer entertaining content while presenting our most appreciated products. These videos have become very trendy and more and more consumers are watching them every day. It is also an opportunity for Tik Tok users to get discounts through codes given in the videos. To date, we have posted over 100 clothing haul videos for a total number of views of 11.2 million.
Don’t hesitate to go and discover more trendy videos through the hashtag #Wordans!
If you are interested in collaborating with us, please feel free to contact firstname.lastname@example.org.