Prepare your merchandise for Black Friday

The countdown to the holiday season is on!  In terms of marketing strategy, this means that it is high time to prepare the products and collections to be featured in your shop or online store during Black Friday. This year, more than ever, consumers need to spread out their spending on Christmas gifts and are looking for attractive offers and promotions. Discover our recommendations to prepare your e-commerce for this period of sales opportunities.  

Black Friday (followed by Cyber Monday) is now a key date for retailers to make sure they don’t miss out as customers start their Christmas shopping by taking advantage of the deals offered. For retailers, if well prepared, this can be one of the most profitable times of the year. Black Friday is an opportunity to boost your sales, clear your stock, but also to generate more traffic on your website and gain new potential customers. Faced with the multitude of offers and promotions, we would like to highlight 3 products that will particularly appeal to your customers in the customisable textile market.

The customisable hoodie

With the onset of winter, cozy and comfortable pieces are particularly appreciated for moments of relaxation. The hoodie is a timeless and practical product for this season: at the weekend, it keeps your consumers warm and comfy in their moments with family or friends. During the week, it is ideal for when leaving sports clubs, with its hood and front kangaroo pocket to keep your hands warm. The Gildan hoodie is a comfortable and timeless ally for afternoons spent on the couch as well as walks outdoors. It is an ideal item for the Black Friday period, as your customers can easily get it as a Christmas gift for their loved ones. Available in almost 40 different colours and customisable to your liking, it will appeal to the vast majority of buyers, whatever their style.

The 100% cotton Champion T-shirt

The customisable cotton T-shirt is an essential basic for many wardrobes. Are you looking for an item to attract new customers to your page, multiply clicks, increase your traffic and sales? Check out the Champion 100% cotton short sleeve T-shirt, an item that can easily be promoted as an inexpensive and personalised Christmas gift, regardless of the age and style of the person it is intended for. By promoting this item on Black Friday, you can ensure that you reach a maximum number of potential customers and different targets, who can easily offer this piece in their shops to combine with a wide range of looks. Synonym of sport and cool, the Champion brand is well known amongst consumers.


Fleece jogging trousers

A favourite in the Canadian market for cacooning, this item cannot be missed in your Black Friday specials! With its modern fit and fleece texture, these two-tone men’s trousers are a favourite to wear at home and on the go. Customers love the soft peach-finish inner lining, and the leg openings for easy dressing and undressing. Available in six different colours with white side stripes, it will appeal to men of all ages. Combining style and comfort, this item is ideal for increasing your traffic and sales during Black Friday.



The holiday season is one of the most important times for any e-commerce business. Help your customers to prepare for this season by using the best sales strategies during Black Friday. These long-awaited promotional days should help attract and retain new customers who may not be familiar with your site. Remember: offering quality customisable items at competitive prices is the key to making yourself more attractive and increasing your sales in the run-up to the festive season.

Check out all our products and more at or on our instagram page @wearewordans.

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