Creating a new collection can be challenging for a fashion business. There are many important factors to consider, such as colour combinations of the garments, sizes, and product availability.
For this reason, it is important to start by taking the right inspiration that is gathered from visual contents, ideas, colour forecasting.
At this point of the season, your interest must be directed towards spring/summer trends, and we are here to help you.
Colours affect our choices when it comes to purchasing decisions. This is a basic principle of Color psychology. For example, blue communicates reliability, stability, and calm. This is why one of the main focuses of your research should move towards creating the right mix of tones for your line.
According to Simple Edits (n.d.), the trendy colours of this season will be characterized by bright and energetic shades alternated with delicate pastel tones .
For this reason, these are the essential products that at Wordans we suggest to start creating your next S/S collection!
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Pastel Tones Hoodie
When the pandemic started hitting, men adapted their daily outfits to a casual style, wearing sweatpants and hoodies most of their time. Even the luxury brands, from Louis Vuitton to Dior started focusing on creating streetwear collections. Furthermore, according to Vogue Business, the demand for hoodies increased 33% from April to May 2020 and sales reached a high point for casual products such as t-shirts and sweatpants (Maguire, 2020).
Hence, this hoodie from AWDis might represent the ideal choice to start creating your next Spring/Summer collection. This product is available in many pastel tones such as yellow, blue, or apple green, and it is made of 80% cotton.
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Bright colors for a Limited Edition Collection
Sometimes innovative ideas are necessary to be able to face the constant competition in the fashion industry. T-shirts are an all-rounder item, present in almost every wardrobe. The reason behind this is that this garment is very versatile and it can be matched with almost every outfit. Moreover, it is cheap and its basic nature gives businesses and companies the possibility to buy in bulk and then personalize them with visual contents or meaningful messages.
Therefore, the true power of this item is the capacity that it has to communicate with the viewers according to the style or the message printed on it.
For this reason, we suggest you buy this t-shirt to create a new limited Edition collection for your Spring/Summer line! This bright fuchsia communicates confidence, power and assurance. Moreover, the product is entirely made of cotton Belcoro® and the feminine cut of the item is delicate and comfortable. Also available in vivid blue.
If you order today, you might receive it in 2 or 3 days as the fast shipping service is available 24h every day.
The sweatpants with soft shades
According to the New York Times, after the pandemic started the purchase of sweatpants went up 80% in a moment of economic crisis. This certainly happened due to the necessity of gathering cozy outfits, for the home office or just to stay at home. After so long, experts claim that these new habits will shift customers’ behaviour towards buying comfortable clothes instead of investing in elegance (Aleksander, 2020).
Hence, investing in sweatpants might resemble a good choice. Following the colour trends for 2021, the core classics shades might also be a smart choice, such as light grey or navy blue, to their adaptability. Those colours are versatile and they can be used both in spring and summer. This model Gildan is available in both colours and made of 80% cotton. Also, the more you buy in bulk, the more you save.
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We showed you 3 basic items that you can use to create your next S/S collection and stimulate your imagination as you prefer! Let us know what you think on @wearewordans and Visit our website www.wordans.ca
Bibliography
- Color palette Pantone spring SUMMER 2021. (2021, January 03). Retrieved April 09, 2021, from https://simpledits.com/color-palette-pantone-spring-summer-2021/
- Maguire, L., & Biondi, A. (2020, September 07). Streetwear was declared dead. it’s still here. Retrieved April 09, 2021, from https://www.voguebusiness.com/fashion/streetwear-was-declared-dead-its-still-here
- Aleksander, I. (2020, August 06). Sweatpants forever: How the fashion industry collapsed. Retrieved April 09, 2021, from https://www.nytimes.com/interactive/2020/08/06/magazine/fashion-sweatpants.html
