I’m a sucker for clever advertising and I think that the Scotiabank “I’m Right” commercial is great! I think every man and woman in Canada can relate to the triumph and elation the guy in the ad felt when told by a third party, in front of his spouse, that he’s right. Not his wife. He is. So funny. Very effective marketing.
The design is increasing in popularity on Wordans.com. And the funny thing is, I’d say about as many men are getting one as women. Go battle of the sexes!
I could just picture my boyfriend wearing one under another t-shirt one day and reveiling that “he’s right”… on one of those very rare times where he is actually right